In the current epoch, the perception and way of approaching the customers by the brands have changed. Brands now connect with the customers directly and innovatively. This brought a revolution in the market, D2C or direct-to-customer marketing. D2C became popular in all kinds of industries be it fashion, beauty, food ETC. This Dramatic shift to D2C branding is because of many reasons. Before unfolding the reasons for this D2C expansion, Let’s understand what is D2C?
D2C or Direct-to-customer means bypassing or removing third parties, retailers, and wholesalers, brands to reach the customer directly. The needs of the customers are addressed directly in D2C by the brands. In layman’s language, it is direct marketing. Moreover, brands use creative advertisements to compete for consumer interests.
Expansion of D2C
D2C marketing became popular due to digitalization. People want to shop conveniently, and quickly and also want a real time experience. Online shopping and the emergence of new brands demand a direct connection with the customer. Brands now want full control over the market, as they want to introduce a low-price product in the market. This further demands cutting the role of middlemen or retailers. Listing down some of the reasons for its expansion;
1. Innovative process especially for new brands
D2C marketing opens multiple innovative rooms for new brands or industries. In D2C, brands have full control over the pricing of the product and offer the bestest price to the customer. Furthermore, a plethora of product options are also available for the customer in D2C marketing. Hence, brands in a D2C structure provide customers with an experience of smooth shopping and a try-on experience.
2. Gives utmost importance to products and retain customers
D2C marketing focuses more on customer needs and desires. In D2C, the strategies that brands follow are customer interaction and personal shopping experience. A good D2C marketing agency helps new brands to build such relationships with the customer. Contact today Growthype.
3. Gives liberty to brands to sell the products anywhere and to anyone
D2C marketing brought a revolution in the market where the customer has the liberty to purchase any brand at any time and anywhere. Similarly, brands in D2C setup connect with the consumer directly. In D2C branding, new industries have full control of the production, price, marketing, and promotions of the product. This aids in making maximum profit. Brands can sell their product directly to the consumer anywhere and anytime.
4. Exclusive Offers
In D2C marketing, various referral band loyalty schemes are there for the consumers. These all offers compel customers to visit their site and offer them unique and customized products. The major benefit is that it increases the brand value and furthermore, removes the role of the retailer. With low competition, the D2C brands earn a hefty amount. Companies in the branding come up with subscription schemes too along with some special and attractive additional benefits.
This is one of the techniques of D2C marketing. In this technique, the brands were introduced to a consumer offer like buy one get one free, another scheme is where the consumer can purchase 2 products at the price of one or at half price. Such deals allow brands to make maximum benefits and great exposure in the market.
6. Exclusive Combos and Kits
D2C marketing is all about Customers. Customers are the soul of D2C marketing. Brands always come up with good strategies in order to retain customers. Exclusive combos and kits are one of those strategies. In this strategy, consumers have more control over their purchases. It is more popular in the cosmetic industries where consumers can customize their own makeup kits.
7. More room to build relationships with customers
D2C marketing helps to build direct relationships with the customers. A plethora of online platforms like Facebook, and other social media are used to collect feedback from customers. This direct communication helps to understand customer needs and customize their product and services accordingly. This strategy of D2C branding helps in building brand loyalty.
8. Access to more targeted Data
In D2C marketing, brands rely on data and analytics to make marketing decisions. These decisions aid in understanding the behaviour of the consumer, what they prefer, and the frequency and pattern of their purchasing. The strategy helps D2C brands to clear their vision about marketing strategies. This further aids in improving product quality and helps to build their brand and retain consumers.
9. Better use of E-commerce Platforms
This is the special feature of D2C marketing as it assures the brand’s presence on different platforms. As mentioned prior D2C is all about consumers and E-commerce platforms are the most engaging platforms for consumers. It gives great exposure to the brand and more choices to the consumer.
How will Growthype help you?
D2C marketing means direct to the customer and it requires multiple strategies to reach and retain consumers effectively and efficiently. Growthype being a fresh and innovative marketing company helps you with a plethora of marketing services. The services comprise a package of digital marketing services, SEO services, organic social media, content marketing, and many more.
Selling online is not an easy task. Building an online presence requires a lot of effort, dedication, and effective marketing. Growthype with its expertise in multi-channel integration helps to integrate and optimize marketing efforts through various channels like social media, email, etc. It also believes that consumers love brands that are environmentally friendly and follow the ethics of the market. Growthype helps you to build your brand identity which goes well with social responsibilities and is sustainable.
It has been noticed that in D2C marketing consumers are preached and followed. Feedback from the customer in D2C marketing aids to cater to the needs of the customer and tailor the product accordingly. Growthype has expertise in Data-driven decision-making.
E-commerce integration is also one of the important features of D2C branding. Growthype being proficient in this will aid in boosting your brand in the market.
Culminating D2C Marketing and how Growthype aid to it
The nature and current wave in the market is D2C marketing. Flourishing in the market requires multiple plans or approaches. The role of marketing agencies is requisite here. Trusting Growthype would be a great decision as being innovative and unique ideas, will aid your brand in touching the sky and skyrocketing your sales. Contact today.